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Digital Marketing Executive in Birmingham at SK:N Clinics

Date Posted: 4/6/2018

Job Snapshot

Job Description

We’re changing lives – what are you doing?

Digital Marketing Executive

Up to £26,000 + Bonus + 25 days annual leave + Free and Reduced Treatments & Products

A bit about us….. and why we need you

Treating over 25,000 clients each month through a nationwide network of 49 clinics, sk:n is the UK’s leading provider of advanced skin treatments.   We have a truly recognisable brand which has been   carefully built over 25 years on the foundations of efficacy, knowledge and trust.   Simply put, our aim is to give people greater self-confidence through better skin.  Whether we’re getting rid of unwanted facial hair, treating acne, removing blemishes or reducing the signs of ageing, we change lives every day and it’s something we’re extremely passionate about.  It’s an exciting time, we’ve just embarked on an ambitious 3 year expansion plan and we now require a Digital Marketing Executive to help drive enquires and feed this growth.

The Opportunity

We are looking for a bright, talented and driven Digital Executive to join the marketing team based in the up and coming Edgbaston Village district of Birmingham.

We require an experienced digital marketing professional to come in and make their mark on a business with big digital aspirations. You’ll use contemporary CMS and EMS platforms and other software to drive enquiries and e-commerce sales.  You will also be the key liaison with other business functions ensuring our website is always up to date, whilst leveraging every opportunity to drive sales.

Your proactive approach means you’ll want to increase your knowledge and get stuck in to the finer details of all things digital.

Reporting to the Digital Product Owner you Key Duties will include:

  • Updating the new Kentico CMS platform with fresh content to drive more enquiries, including ownership of the online promotional calendar
  • Liaising with our SEO & development agencies to shape and deliver the Digital product roadmap
  • User and Bug testing all CMS updates
  • Using Salesforce marketing cloud to schedule and send email & SMS communications to our existing Client base
  • Creating compelling Social media posts, both paid and unpaid
  • Updating the sk:n blog
  • Analysis and Reporting

Job Requirements

What we’re looking for in you:

  • Min 3 years marketing experience in fast paced digital environment
  • Experienced in Google Analytics, email marketing and high quality website maintenance.
  • Data driven and commercial savvy – You’ll be tracking the ROI of your work and add real value to the company’s digital performance. Interpreting data to report on results to a technical and non-technical audience is essential.
  • CMS experience.
  • Attitude – You’re keen to make a mark so you’re naturally inquisitive and can work independently to achieve business objectives as well as work with colleagues in Digital and Marketing.
  • Highly organized, with the ability to plan and deliver varied work streams.
  • You’ll possess excellent verbal and written communications skills with the ability to work with, and influence others.

Why apply?

This is a highly visible role within a private equity backed, forward thinking business, based in the up and coming Edgbaston Village district. We’re transforming our business, getting ready for the next phase of growth and a desire to diversify our service offering.  Above all, we’re confident you’ll love working at sk:n, because you’ll be changing lives too!

We are not using agencies to fill this role.