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SEO Manager in Birmingham at SK:N Clinics

Date Posted: 4/6/2018

Job Snapshot

Job Description

We’re changing lives – what are you doing?

SEO Manager

Up to £40,000 + Bonus + Benefits

Edgbaston Village, Birmingham

Treating over 25,000 clients each month through a nationwide network of 49 clinics, sk:n is the UK’s leading provider of advanced skin treatments.   We have a truly recognisable brand which has been   carefully built over 25 years on the foundations of efficacy, knowledge and trust.   Simply put, our aim is to give people greater self-confidence through better skin.  Whether we’re getting rid of unwanted facial hair, treating acne, removing blemishes or reducing the signs of ageing, we change lives every day and it’s something we’re extremely passionate about.  It’s an exciting time, the business is growing and we are building our in house digital capability to match our ambition.

The Opportunity

We are looking for a highly motivated and talented SEO professional to join a growing digital team looking to cement our position as the market leader and fuel future growth opportunities.  You’ll live and breathe SEO and know your AMP page from your XML sitemap. You’ll be capable of creating and pulling together content which will not only trigger client action, but also dominate the SERPS.

As a results orientated self-starter, you’ll relish working with internal and external stakeholders, constantly challenging the status quo in order to deliver progress.  You’ll be obsessed with data, using it to inform and shape a solid hypothesis for your strategy and actions. 

Responsibilities:

  • Planning and delivering engaging content strategies which will empower new & existing clients to make the most of their skin.
  • Using data and analytics tools to uncover content & traffic gaps
  • Working closely with the in-house design team and external web development agency to continually optimize existing content and publish new content to grow the audience
  • Deliver & report on SEO visibility growth in key areas such as Laser Hair Removal 
  • Building strategic partnerships with external brands and influencers to ensure content is amplified and has greater reach in the marketplace. Securing high-quality backlinks in the process
  • Developing and presenting technical site audits, keywords analysis, landing pages recommendations and action plans

Job Requirements

What we’re looking for in you:

  • A minimum of 3 years experience with demonstrable success in on and off-site SEO and an expert understanding of SEO best practice
  • Experienced in using SEO tools for auditing, rankings, analytics, and research
  • Data driven and hungry to see where your efforts are having an impact. A fluent user of Google Analytics
  • Comfortable in being hands-on with content production and copywriting but also working in harmony with in-house designers and external freelance copywriters/content generators to improve existing on-site content and create new 'link worthy' SEO content
  • Excellent verbal and written communication skills and the ability to work under tight deadlines
  • Able to work in a small team in what is effectively a start-up environment, roll your sleeves up and execute at a grass roots level as well as at managing the overall plan.

Why apply?

This is a highly visible role within a private equity backed, forward thinking business, based in the up and coming Edgbaston business district. We’re transforming our business, getting ready for the next phase of growth and a desire to diversify our service offering.  Above all, we’re confident you’ll love working at sk:n, because you’ll be changing lives too!

We are not using agencies to fill this role.